15 Best Product Survey Questions to Ask

Learn the best product questions to ask your users.

When you want to build the best product possible, beta and customer feedback is essential. Getting useful feedback, however, depends on asking the right product survey questions. Product surveys can help companies solicit opinions to act upon at each stage during the product development process. For example, you can quickly find out what consumers think of your new product or feature before it ever goes live—and act upon those opinions before the official launch.

You’ll have a better decision-making process, engage your customers, and create a more satisfying user experience with a great product survey. Just ask the questions below to get even more useful feedback.

Get answers you can use with these product survey questions

Depending on the type of survey you’re conducting (idea validation, customer satisfaction, and concept testing surveys are all common), some of these questions may be more applicable than others. Fortunately, there are plenty to choose from.

How often do you use our product?

This question is ideal for existing products, but can be adapted to fit product development as well. This can indicate customer satisfaction and retention levels, as well as whether certain issues only affect certain groups of users. Use multiple choice and predetermined time frames, such as daily and weekly.

On a scale of 1-10, how satisfied are you with our product?

This is a good, quick product survey question. Consider using a multiple-choice scale, and clearly indicate which side is positive versus which is negative.

Have you tried similar products before?

This question provides key insight into how familiar a customer might be with the type of product you’re creating. You can use follow-up questions to determine who your main competitors are and what your customers’ opinions of them are.

How likely would you be to recommend our product to a friend?

Asking how likely a customer is to recommend your product is another satisfaction question: even users who like the product might not be willing to recommend it to others. Use follow-up questions to find out why they would or would not.

Does our product help you achieve your goals?

The answers to this question can be quite illuminating: is your product working as designed? If not, is there another use you hadn’t considered? This is especially useful when you’re just beginning the development process.

How easy was it to use our product?

Naturally, you’ll want to know whether there were any barriers to using the product. For example, this could reveal accessibility challenges, issues with your user interface or instructions, and more. Consider using a 1-10 scale here.

What did you like or dislike about our product?

You’ll probably want to break this up into two separate questions, and use a longform text box for both. This encourages users to get into the nitty-gritty details, which can provide helpful insight.

Which features did you like the best?

Although this is similar to the questions above, customers who are less inclined to type out longform answers can quickly select which features they liked. Use checkboxes here with pre-filled features, so your users don’t need to recall from memory.

Are there any features you wish the product included?

This question provides invaluable insight. While customers might be happy to comment on existing features and their usefulness, they might not think to mention features that could make the product even more appealing.

If our product were no longer available, how would you feel?

Typically, this question should be asked with a multiple-choice option, ranging from “neutral/no effect” to “very disappointed.” It provides insight as to how critical users find your specific product or idea, including whether they’d look for something similar elsewhere.

If our product were no longer available, what might you use instead?

This is a good follow-up to the previous question. If the user indicates they’d be neutral to your product’s unavailability, you can find out which competitors might fill the void. Use a short-form text box for this question.

How would you rate the value as compared to the price point?

Your product might be the pinnacle of innovation and functionality, but the price point has to correlate with the consumer’s perception of value. Are your current prices too expensive? Too cheap? Just right? Adjusting prices can have a big impact on consumer perception, so find out what they currently think.

Which of the following words would you use to describe our product?

Offering this product survey question, with a list of pre-selected words, can be a great way to see whether your brand voice and product messaging match the goals you’re trying to achieve. You’ll quickly get a sense of whether the words you use are resonating with your customer base.

Why did you choose our product?

This question provides exceptional insight into the customer’s initial thought process. Perhaps they chose your product for reasons you hadn’t even contemplated—or perhaps you’ll find out that your marketing, advertising, and general messaging are working exactly as intended.

Any other thoughts or feedback you’d like to provide?

Asking this open-ended question is a great catch-all. If your customers felt that there wasn’t a place to appropriately air their concerns (or sing your praises), they’re more likely to spill the details if you ask this. Put it at the end of the survey with a longform text box to encourage thorough answers.

Get the feedback you need with Voiceform’s survey tools

Product surveys and product survey questions are more powerful with multimedia functionality. Voiceform offers audio and video-enabled survey tools to help you get the detailed feedback you need. Whether you’re testing the waters on a new idea or just want to find out whether you’re targeting the right users, Voiceform makes product surveys better than ever. Sign up today to try it for free.

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