How Boundless Markets uses Voiceform to scale qualitative interviews

The Challenge: Scaling Depth, Not Just Volume

As a fast-growing qualitative research consultancy helping teams deeply understand their customers, Boundless Markets quickly ran into the limits of traditional research methods as it scaled. Surveys were fast but shallow, while live interviews delivered rich insight at the cost of time, money, and scalability. Brad needed a way to achieve true qualitative depth at scale without spending dozens of hours each week conducting live one-on-one interviews. Text-based tools fell short by missing tone, emotion, and context, and traditional interviews inherently capped how many participants the team could reach. What was missing was Voice AI-moderated interviews - a category invented and pioneered by Voiceform - that could replicate the depth of human-led conversations while operating asynchronously and at scale.

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Implementation

Voiceform became a core part of Boundless Markets’ research workflow, enabling the team to scale qualitative research with speed and consistency. Brad and his team can create and launch Voiceforms in minutes using the survey and interview builder, making implementation both simple and repeatable. They begin by using Voiceform for client onboarding, sending an automated interview to align on goals and research objectives before an engagement even starts. From there, the team designs interview-style questions paired with AI-moderated follow-ups to capture deeper, more tailored insights. Once the questions are finalized, Boundless creates a seamlessly branded Voiceform for each client, customized with specific language, colors, and logos. Before launch, the experience is shared with the client as a test run, ensuring everything is aligned. After approval, the link is distributed to the target audience, with responses often arriving within the first hour. Data collection wraps up quickly, allowing the team to move straight into analysis and reporting. The entire process is fast, scalable, and requires minimal operational overhead.

Results

By adopting Voiceform’s Voice AI-moderated interviews, Boundless Markets fundamentally transformed how they deliver qualitative research - preserving the depth of live interviews while operating at an entirely different scale. The team now saves over 24 hours each week, interviews more than twice as many participants per study, and reduces costs without compromising insight quality. Compared to text-based surveys, Voiceform captures richer insights, including tone, emotion, and nuance, while significantly accelerating the path from research to decision-making. Today, Voiceform powers a critical part of Brad’s business, enabling Boundless Markets to compete with and often outperform much larger market research firms without adding headcount.