Replacing IVR Surveys with Voiceform for public opinion research
Decodis is a voice AI company that conducts large-scale social research for philanthropic donors, businesses, and governments. Their work focuses on capturing authentic, high-quality voice responses - often from hard-to-reach or younger populations - at meaningful scale.
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The Challenge
Ahead of the 2024 U.S. election, Decodis needed to collect voice responses from young Americans quickly and at scale. Their studies routinely require 2,000+ respondents, rich qualitative depth, and the ability to move fast in time-sensitive environments.
While Decodis had experience using IVR to support large samples and long responses, their workflow was constrained by slow setup times and limited flexibility. Survey changes required external programming and typically took up to a week to deploy—slowing iteration and increasing operational friction.
Why Voiceform
Decodis chose Voiceform to take full ownership of their research workflow and dramatically reduce time to launch. They needed a platform that allowed them to deploy voice-based surveys rapidly, iterate in real time, and reach large respondent pools through simple distribution links—without relying on third-party IVR providers.
Implementation
Decodis used voice actors across local languages and accents to record survey questions. These audio files were uploaded directly into Voiceform alongside written prompts, creating a voice-first survey experience that felt natural and engaging to respondents.
Surveys were distributed via text links, enabling fast, broad reach across target demographics. The Decodis team managed the entire process internally—from setup to deployment—without external programming dependencies.
Results & Impact
Voiceform fundamentally changed how Decodis operates and delivers value to its clients. Surveys now launch 7× faster, going live in just one day instead of a full week, dramatically accelerating time to insight. Each study also delivers approximately $200,000 in cost savings, enabling large-scale qualitative research with 2,000+ respondents at a fraction of traditional costs. The result is a superior, voice-based qualitative product that provides richer insight at a dramatically lower cost—while giving teams the agility to iterate in real time without vendor bottlenecks.
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