Customer feedback is invaluable. As a business, you want to make sure that your products and services are hitting the mark. Companies who make it easy for customers to provide feedback have a direct line to what’s working and what can be improved. But which customer feedback tools provide the best results for your needs?
Depending on your business and industry, your customer feedback needs may differ from those of other companies. Generally, they should offer a way to create and provide custom consumer surveys, then distribute them to your target audience. This could be through email, on your website after someone makes a purchase, through text, or through other communication means.
There are four main factors to consider when you try a customer feedback tool: ease of use, integrations, multichannel support, and, of course, price. This will help you narrow down which option is right for your specific needs. Check out the recommended tools below to find your perfect match.
7 client feedback tools to help you get customer input
Customer feedback platforms can take many shapes. Here are some you might consider checking out for your business.
Voiceform offers an innovative new feature for collecting survey data: audio- and video-enabled responses. It includes integrations with many major software tools, an intuitive user interface, and ways to collect and share data anywhere. You can use your Voiceform surveys in email, on websites, on social media, and more.
Best of all, the automatic transcription and analytic tools make it easy to see what kind of impact your company is having on your customers. Conditional logic, sentiment analysis, notifications, and real-time data make it easy to monitor your reach anywhere you go.
TrustPilot is designed to help businesses collect data from customers during crucial parts of the purchasing process—then they compile and analyze the data to help you improve the overall experience. This tool helps companies encourage verified reviews from real customers.
The best TrustPilot feature is the way you can integrate chosen reviews directly into your website. Businesses can watch the data in real time and monitor their “TrustScore.” Plans start at $225 per month and go up to $900 monthly. There are also custom enterprise-level options available.
Nicereply’s customer feedback tool enables you to seamlessly share custom surveys at every point in the customer journey. You can track your KPIs as well as improve your CES, CSAT, and NPS scores. Nicereply allows you to survey customers automatically after closing support tickets, following conversations, and within emails. It also offers instant ratings, an easy-to-use user interface, and a free 14-day trial.
While the questions themselves offer limited flexibility and customization, the mini plans start at $39/month when you’re billed annually. This tool is best suited for support teams—it’s not a general use feedback tool.
CrowdSignal was once known as PollDaddy. This tool builds surveys and polls, which can be added to social media, blogs, and websites. The simple polls allow you to customize their style to match your website and branding, with an intuitive drag-and-drop form builder.
CrowdSignal offers rules for displaying questions, can limit double voting and spam, and offers real-time data. However, the user interface is outdated, the design leaves something to be desired, and it does require some coding knowledge if you want to customize the forms. Fortunately, there’s a free plan which allows you to collect up to 2,500 responses. Plans start at $15 per month if billed annually. This is a very basic tool that probably will not meet the needs of large-scale enterprises—but it’s useful for small businesses.
SurveyMonkey is a very popular customer feedback software that helps your business send unlimited surveys. Free plans let you ask up to 10 questions. Paid plans offer analytics. You’ll like the easy-to-use interface and numerous pre-built templates. SurveyMonkey integrates with many major software tools.
Pricing starts at $25/month for team plans, but limited free plans are available.
Typeform is a beautifully-designed customer feedback tool that allows companies to interact with individual surveys—it mimics a real conversation. This tool offers conditional logic, conversion tracking, video and media support, and a conversational touch. Users love the design and user interface functionality, as well as the pre-built templates.
The downside to Typeform is that there is no dashboard to compile data analysis, and the reporting feature is basic at best. Some users find it unnecessarily complicated to conduct advanced surveys. Pricing starts at $25 per month, but free plans and trials are available.
Qualtrics is an established experience management company that allows you to collect feedback at every point in the customer experience. This user feedback tool supports contact with customers over multiple channels, predictive intelligence and analytics, and even automatic “recommended actions,” which can be sent to the right team. Users love its block-based questionnaire designs, flexible question options, and in-depth analysis.
On the downside, Qualtrics is expensive for small businesses, and it’s tough to integrate APIs and other software tools. Pricing is available upon request.
Try Voiceform’s customer feedback tools for free
When you need customer input and analytics without the hassle, Voiceform is a great choice. From audio- and video-enabled feedback to real-time data analysis, this is one of the best ways to get custom feedback at every stage of the customer journey. Sign up for free to learn how our client feedback tools can help your business.