Kömfi increases revenue by 22% using Voiceform marketing surveys

"Within the first month of implementing Voiceform, we were able to increase our revenue by 22%. With Voiceform, we created an interactive marketing funnel where customers could build their own sectional, which led to an increase in conversions and ultimately more revenue for us. I would highly recommend Voiceform"

-Edward Wilson, VP Marketing, Kömfi Furniture

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About Kömfi

Kömfi is an international leader in comfort, creating the world’s comfiest modular sectionals for families of all sizes. Kömfi's fully digital eCommerce experience requires it to focus heavily on paid marketing, using a combination of Instagram, Facebook, and google ads to drive traffic to their website.

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The Problem

Improving conversion rates for Kömfi's online buyer journey.

Kömfi found that people were dropping off their website as there was no way to engage them or request custom quotes. They also had a difficult time understanding what their customers were looking for when they got to the website.

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How Voiceform Helped

Providing a no code and highly customizable marketing funnel to improve lead conversion. Kömfi built an interactive marketing form that allowed their prospects to build a custom sectional. By creating an engaging process with Voiceform, they were able to convert more leads and get a deeper understanding of where people were coming from and what they were looking for in their dream sectional couch.

Voiceform gave Kömfi the capabilities to add a custom funnel to their website with no code, acting as both a lead generator, and a customer feedback funnel.

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"We were having issues generating conversions. We found that Voiceform helped us specifically solve this issue by getting an interactive marketing funnel set up on our website. Here, customers could see what they were getting and request specific custom details that our normal website forms could not offer. We found a great increase in users and conversions from using Voiceform."

-Edward Wilson, VP Marketing, Kömfi Furniture

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Voiceform Results

After one month of launching a Voiceform interactive funnel on the Kömfi website, Kömfi was able to increase their revenue by 22%.

By using the flow to collect customer feedback, they also were able to better understand their customer demographics and what people are looking for in Kömfi products, allowing Kömfi to better tailor both marketing and website content accordingly.

In addition to an increase in revenue, Kömfi also saved on the cost of implementing a Voiceform versus using expensive agencies or products to build their funnels. When initially quoted by an agency to build their website funnel, Kömfi was quoted $15k USD for the project. By choosing to work with Voiceform, Kömfi experienced cost savings of over 80%.

"Within the first month of implementing Voiceform, we were able to increase our revenue by 22%. With Voiceform, we created an interactive marketing funnel where customers could build their own sectional, which led to an increase in conversions and ultimately more revenue for us. I would highly recommend Voiceform"

-Edward Wilson, VP Marketing, Kömfi Furniture