Net Promoter Score (NPS) Survey Template

A net promoter score survey, or NPS survey, is one of the most popular survey templates you can use when collecting customer and user feedback. With an NPS survey template, survey creators are able to measure customer experience for a product or service - allowing them to understand how likely customers or users are to recommend their product to others. An NPS survey consists of just one single question, typically in the form of "How likely are you to recommend (item) to friends or colleagues?" which makes it highly efficient and effective in quickly gathering crucial insights. On top of that, you can benefit from being able to easily interpret results & measure customer loyalty over time as well as understand what features in the product respondents feel should be improved.

With an NPS survey, you can also add in supplemental questions to dig further into why a customer might view your product or service as positive or negative. Examples of when to use an NPS survey include: collecting feedback as part of an email marketing campaign or a survey shared to customers on a routine basis to accurately track their satisfaction with your services. NPS is a universal metric for customer loyalty, so it's no surprise why this survey type is so popular!

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