User Persona Survey Template

User Persona Survey Template

When it comes to customer research, UX/UI Designers, Research teams and more can have an upper hand by getting clued into their users through user persona surveys. What is a User Persona survey template? It's a survey created for UX/UI research that dives deep into customers’ lives and provides research, design and product teams valuable data on how their customers think, feel, live and purchase products. The key benefits of user persona surveys are that you are able to get one step closer to understanding who your target market is and achieve real insights about how customers interact with your business; be it online or in-person. This User Persona survey template at its core is about helping you build empathy for your customers, and be able to hear them as they share their thoughts.

Common use cases for User Persona surveys include collecting users' personal details like age, location and daily habits, having users complete content quizzes to segment them into user personas based on their responses, as well as conducting exit interviews to acquire feedback from existing customers at the end of their journey to understand their experience and what your teams need to do in order to win them back. In each case, research and product teams get invaluable data that helps craft a better product or service fit for the users they serve. Let's get started.

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Tim Wilbourn
VP Customer Experience, RingCentral
With Voiceform’s interactive surveys, we saw a 40% increase in responses. The ability to choose the channel and time frame customers received surveys also resulted in a 60% increase in our customers’ willingness to participate in the survey and provide feedback
Andrew Wald
MD, Global Technology Solutions, JLL
“We promoted [Voiceform] as a new way of providing feedback. People were interested in engaging this way, which increased our survey acceptance rate, which I would say was about 70%. I think our results stemmed from the innovation, and a different way of doing surveys versus live interviews and or pen-to-paper type surveys.”
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David Thomas
Head of Marketing, Baremetrics
“The value that we got out of [Voiceform] is 1000x more than any other kind of customer feedback survey that I've ever done and having done a lot of product, a lot of product marketing surveys, being able to hear the voice of the customer is an extreme advantage. It's not as easy to put onto a chart or to make it into a graph. But it’s so much more actionable and so much more useful."
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