User Persona Survey Template

User Persona Survey Template

When it comes to customer research, UX/UI Designers, Research teams and more can have an upper hand by getting clued into their users through user persona surveys. What is a User Persona survey template? It's a survey created for UX/UI research that dives deep into customers’ lives and provides research, design and product teams valuable data on how their customers think, feel, live and purchase products. The key benefits of user persona surveys are that you are able to get one step closer to understanding who your target market is and achieve real insights about how customers interact with your business; be it online or in-person. This User Persona survey template at its core is about helping you build empathy for your customers, and be able to hear them as they share their thoughts.

Common use cases for User Persona surveys include collecting users' personal details like age, location and daily habits, having users complete content quizzes to segment them into user personas based on their responses, as well as conducting exit interviews to acquire feedback from existing customers at the end of their journey to understand their experience and what your teams need to do in order to win them back. In each case, research and product teams get invaluable data that helps craft a better product or service fit for the users they serve. Let's get started.

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Andrew, Gordon
Senior Research Consultant, Prolific
Were we able to conduct more interviews than usual? Yeah, a hundred percent, like far, far, far more. Again, mostly because of time saved, I cannot commit to the time to do 500 interviews myself. We also get a lot richer data and because of that we get better insights with Voiceform.
Andrew Wald
MD, Global Technology Solutions, JLL
“We promoted [Voiceform] as a new way of providing feedback. People were interested in engaging this way, which increased our survey acceptance rate, which I would say was about 70%. I think our results stemmed from the innovation, and a different way of doing surveys versus live interviews and or pen-to-paper type surveys.”
Tim Wilbourn
VP Customer Experience, RingCentral
With Voiceform’s interactive surveys, we saw a 40% increase in responses. The ability to choose the channel and time frame customers received surveys also resulted in a 60% increase in our customers’ willingness to participate in the survey and provide feedback
Kevin, Veilbaum
Program Manager, Voice of the Customer, Slack
"With Voiceform, voice responses are easier to use than typing out a lengthy response and have the added benefit of capturing the customer’s train of thought."
David Thomas
Head of Marketing, Baremetrics
“The value that we got out of [Voiceform] is 1000x more than any other kind of customer feedback survey that I've ever done and having done a lot of product, a lot of product marketing surveys, being able to hear the voice of the customer is an extreme advantage. It's not as easy to put onto a chart or to make it into a graph. But it’s so much more actionable and so much more useful."
Harley, Mckee
Business Intelligence Manager, Opinium
Switching to Voiceform quadrupled our engagement and completion rates and significantly increased response length. We also saved lots of time not having to deal with the technical issues of video uploads.
Nicole, Werdal
Product Marketing Manager, True Footage
Voiceform has given us clarity on the trajectory of our product and making sure that we are creating a valuable product that hopefully will be resonated and popular with home buyers and home sellers. I think before we were doing a lot of guesswork and just thinking what people would want, but now it's really helpful to have firm data to make educated decisions.
Michael, Hess
Co Founder & CEO, Emporia Research
Voiceform allows us to engage our B2B audience in a new and interactive way, leading to richer qualitative insights and more dynamic data collection. The platform is a valuable new tool in our research toolkit, enhancing the depth of insights we’re able to gather.

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